Colours can be a powerful arsenal for your brand. Here are 5 simple yet crucial thought-starters on choosing your brand colours. I’d suggest thinking about these instead of picking colours that merely “looks good”.
To create brands that are compelling and stand out from your competitors, it is critical to know who you are communicating to. Here are some thought starters that can help. They are basic but ever so essential ways on how you can profile your target market.
If you are thinking of rebranding, please do me a favour and start with this: Identify your brand position. Brand position is the difference between you and your competitor, the “why” your clients to choose you. By doing so, you are able to focus on what your strengths are and accentuate it in your new brand. Ready to learn how?